# Counterfeit spikes before the holidays: a preparation timeline | FauxFinder

Source: https://fauxfinder.com/blog/peak-season-counterfeits/

FauxFinder blog · 2026-09-14


Counterfeit listings surge six to eight weeks before peak shopping season. Brands that prepare in September remove listings in days; brands that start in December wait weeks.

## Why the spike is predictable

Counterfeit sellers follow demand curves. Listings for giftable products climb steeply before the holidays, and seller accounts are purpose-built for the season, then abandoned in January.

## Eight weeks out: registrations and portals

Confirm your trademark certificates, platform portal accounts, and evidence templates are current. Portal approval queues lengthen in the fall; an unapproved brand account in November is a season lost.

## Four weeks out: baseline monitoring

Establish daily scans of your core product names and images before the spike, so new listings stand out against a known baseline instead of hiding in noise.

## In season: speed over perfection

During peak weeks, file on the strongest evidence you have rather than waiting for complete documentation. A listing removed in three days during December is worth more than a perfect filing that clears in January.

## More from the blog

[What Amazon Brand Registry does not do for you](../amazon-brand-registry-limits/index.md)

[TikTok livestream knockoffs are the new enforcement hole](../tiktok-livestream-knockoffs/index.md)

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