The FauxFinder blog

Counterfeit enforcement notes for ecommerce brands: marketplace tactics, seller behavior, and what actually keeps listings down.

Counterfeit spikes before the holidays: a preparation timeline

Counterfeit sellers follow demand curves. Listings for giftable products climb steeply before the holidays, and seller accounts are purpose-built for...

TikTok livestream knockoffs are the new enforcement hole

A TikTok livestream seller can move serious volume in an hour, and when the stream ends, the storefront effectively disappears. There is no static...

What Amazon Brand Registry does not do for you

Brand Registry is table stakes, not a solution. Enrollment gives your complaints weight and unlocks reporting tools, but nothing in the program...